Frequently Asked Questions

1. “I want to treat my children fairly but they all have completely different financial needs and circumstances. Can I chat this through with you?”

Yes of course you can – and we have lots of experience that comes from having worked with numerous families. We can happily share all of this wisdom with you to help you make the right decisions for your family.

2. “I’m getting divorced but my partner used to deal with all the money stuff. I don't know where to start when it comes to handling my divorce settlement. Can I talk with you?”


We understand that it’s about much more than the money and that it’s often a very emotional time. But don’t worry, we’ve got specialists on the team who will guide you through in a way that is really helpful – but isn’t patronising.

3. “I'm about to receive a large inheritance but frankly I don't know how to handle it. What do I need to do?"

First, relax and don’t make any hasty decisions. If this is potentially a life changing amount of money for you, it’s important to take a step back and not feel pressured into making impulsive choices.

First, we’ll help you make sure that the money is parked safely so that you don’t need to worry about hurrying into any investment arrangements. Then we’ll work with you to ensure the money is put to the very best use.

We also do get that this can be a very emotional time – and we totally understand that you’ll want to make sure that the person who gifted you the money would be proud of the decisions you make.

4. “I've always seen my business as my pension, surely I don't need to invest in anything else?”

We understand where you’re coming from. This is a big gamble though, because you’re ‘backing just one horse’ – and that horse may lack a lot of tax efficiency.

Here’s a different way of thinking about it: When you make investments in shares, you’re investing in different businesses where other people are working to make profits in which you can share – without you having to put in any blood, sweat and tears of your own. Not only has this got to be better than carrying the whole burden on your own shoulders but you’re also reducing your risk.

Indeed, one of the biggest risks you and your family face if you solely back yourself and your business is the gamble that market conditions and the right buyer will be present – just at the moment that you want to sell up.

We can help by taking a holistic view of your business and personal finances and ensure that you’re properly prepared for all eventualities.

5. “I'm now getting a bit fed up with my job – can you help me escape?”

Yes.

This is a common question that we are asked by both existing and potential clients. Whether you’re working for somebody else or running your own business, at some point it’s likely that you’ll want to do something else. Often, the clients that we are most able to help are at exactly these crossroads.

We not only understand all of the financial considerations – but we’re also experts in the emotional rollercoaster that people in this situation can often experience.

6. “I’m busy ‘building’ but I really don't know when I'll be free to start enjoying it – what do I need to do?”

This is another common question that we’re asked. When you’re busy earning, buying a house, having children and building a career, it’s really easy to forget to stop and take stock of where you are – and to determine whether what you have financially is getting you where you want to be in life.

One of the comments that we often hear from clients is that spending time with us has given them some breathing space – where they can ‘press the pause button’ on life and examine everything from a fresh perspective.

7. “What makes you different?”

Most financial advisers are good at the ‘logic’ of money. We refer to this as the ‘Science of Money’. However, in our experience, the ‘emotional’ side of money is every bit as important. We refer to this as the ‘Heart of Money’.

 Focusing on the ‘logic’ of money is only doing half a job. Anybody that thinks investments and economics are purely logic-based has probably never invested money before.

 We always take the ‘Heart and Science of Money’ into everything we do with clients – and thanks to our new partnership with Olivia Stefanino, creator of the tried and proven ‘Money Types’ emotional profiling system, we’re now able to share an exciting suite of powerful tools with you that takes financial planning to a whole new level.

8. “Who do you work with – do you work with people like me?”

While we work with a broad range of people, in the main our clients fall into four distinct groups:

  • Business owners, directors and people running their own professional practices
  • Senior corporate employees
  • People who receive an unexpected – and unplanned for – sum of money, especially though an inheritance or divorce settlement
  • People with enough money for themselves who now want to create a legacy for their family
9. “I love your approach but I already have a financial adviser/ investment manager, how could I still work with you?”

Sometimes, we’re appointed to work for clients where they have an existing financial adviser and/or investment manager who doesn’t practice lifestyle-focused financial planning.

As we work on a fee basis, we can solely carry out this aspect of our work for you, leaving your existing financial adviser and/or investment manager to implement any investment advice.

10. “Why is it so important to understand my ‘Money Types’ emotional profiling score?”

Armed with your unique ‘Money Types’ combination score, we not only understand your approach to money, but we also have a much better understanding of who you are and what really makes you tick. This means that we can ensure that your financial plan is truly personalised to you.

In addition, we’ve found that the ‘Money Types’ really play an important role when it comes to our work with couples for two reasons…

Firstly, it creates a ‘common language of understanding’ and secondly, we can ensure that both parties are fully ‘heard’ and that their needs and wants are taken fully into account when we build their ‘Financial Freedom Map’.

Oh, and the ‘Money Types’ isn’t only illuminating, but you’ll find them intriguing and fun too.

11. “Do I really need a financial planner or can I just do it all myself?”

While you could possibly do it all yourself – the only people who might actually want to are those who have the time, knowledge and patience to do all their own research, build their own lifetime cashflow model, implement their own investments and keep track of everything.

And even then, the danger is that they don’t know what they don’t know.

Also, they wouldn’t benefit from our extensive experience of working with lots of different clients and the ‘cross pollination’ of knowledge and perspective that occurs as a result. Sometimes our role is to protect clients from themselves!

12. “Can you help me reduce my tax bill?”

Yes – we often can!

Whenever we build financial plans for clients or provide associated investment advice, tax efficiency is automatically built-in to our advice process. This means that wherever possible, we’ll help you to reduce income tax, capital gains tax, inheritance tax, pension lifetime allowance tax and any other taxes. You name it and we’ll have thought about it!

13. “What’s the best investment?”

To be honest, there’s no such thing. Every investment has advantages and disadvantages, which means that there’s no such thing as the perfect investment. Really, there’s only the ‘most suitable’ investment for any given client and situation. We’ll work with you to carefully establish the investment structure that will best help you achieve your goals.

14. “What does working with you involve? "

In order to build your ‘freedom map’, we first need to collect some information about your financial circumstances – and happily, we can make this easy for you because we can do a lot of the legwork on your behalf.

Once we’ve got all the necessary information and conducted a thorough analysis, we’ll agree a date for our first financial planning meeting together.

In this meeting, we’ll discuss your desired lifestyle and your plans for the future with you. We’ve also created some fascinating and fun tools too, to ensure that you get the most out of the whole experience.

We’ll also start taking a look at your ‘numbers’. Of course, there’s lots to take into consideration – as well as your desired current and future lifestyle, we’ll also use our sophisticated software to ‘strength-test’ your finances to age 100.

We’re also able to help you see what the financial impact would be if you suddenly had to face ‘unforeseen circumstances’ like losing a job, or needing long term healthcare.

At the end of the meeting, we’ll have agreed the overall strategy for your lifestyle financial plan, which will enable you to make the right decisions moving forward.

When we’ve looked at everything with you – and after you’ve had some time to digest it all – we’ll then agree the best way forward, provide you with any necessary ‘official’ financial advice and set things up accordingly for you.

15. “Do I have to have a lot of money already to become a client?”

You don’t need to have a lot of money to invest in order to benefit from financial planning. Typically, most of our new clients have a minimum household income of £100,000 per year and/or a minimum of £250,000 that they’re looking to invest.

16. “How do you get paid?”

That’s always a great question – and there are two elements to consider: initial fees and ongoing fees (which we’ll answer in question 17).

When it comes to initial fees, the way most financial advisers work is to charge between 3% and 5% of the amount you invest in share-based investments (so somewhere between £3,000 and £5,000 per £100,000 invested). On this basis, most financial advisers would be expecting a client to invest as much money as possible.

We think this creates a conflict of interest.

How do we know whether you need to invest any money in shares at all? What if you could actually afford to spend more on ‘living the dream’? What if you’d prefer to buy a larger house? What if investing in property – a buy to let – would suit your personality better (especially if you love DIY!)?

In order to eliminate the potential conflict of interest, we simply agree and charge an initial fixed fee based on the work involved.

17. “How do you charge if you were to look after us longer-term?”

The majority of people that we work with go on to become ongoing clients – and we meet with them at least annually. Often the clients that choose to come under our umbrella for the longer term prefer that we charge a percentage of assets under management – once they’ve decided that they do want to invest money.

Not only does this seem to be the simplest and most easily understood way of charging but it also ensures that all our interests are aligned.

In some specific circumstances, a fixed fee for ongoing work does seem to make more sense – and of course, we’re happy to discuss all the options with you.

18.“Do we need to commit to working with you every year?”

No.

However the vast majority of the clients for whom we work on an initial project do choose to become ongoing clients.

19.“Do you offer a ‘fee guarantee’? "

Yes!

When we take on a new client, we realise that it’s unlikely that you’ll have worked with a financial planner like this before – which means that you won’t be able to assess the value of our work together until you’ve experienced it.

We know it’s great value because we’ve done this work with many other clients before, which is why we’re prepared to take on the risk, rather than ask you to do so.

Our fee guarantee is simple – if you don’t value the financial planning work that we do together, then we’ll refund any initial fees paid.

“Without doubt Simon is one of the UK’s leading Lifestyle Financial Planners. He cuts through the ‘noise’ created by the financial services industry. Unlike most ‘Advisers’, he doesn’t over promise and under deliver. Instead, he helps clients focus on what’s important. He helps clients get complete clarity over where they are heading financially, and what they need to do to secure their future. Meet with him, and see for yourself. He’s also a really nice guy!”

Paul Armson, Inspiring Advisers

“I feel really happy about my finances, not something I could say previously! I’ve known Phil since 2001, we used to work with together in fact, I was responsible for training him at the start of his financial services career. Because of my financial services background, when we wanted some additional financial guidance, I knew Phil was an obvious choice. Through working with Phil, we’ve gained pension peace of mind. The big part of it is having the knowledge that it’s going to get done and get done right. Whether I know what I want or whether I’m being guided by Phil, you just know where you stand with him. He’s built a great team of like-minded people – he has the belief in them and he is very grounded. He always ensures I keep up to date with current legislation and he’s a trusted individual, you always know with Phil, he’s playing it straight. I know I can introduce people to him and have complete confidence in doing so that they’ll come back happy. I also have complete confidence it will get done, and no one is afraid of picking up the phone so that any bumps in the road that are inevitable in life can be ironed out easily. If I had to sum him up in one phrase, that’s easy – Phil is honest to a fault.”

Stuart, Telford

“A colleague recommended Simon to us after we had a long period dealing with a financial adviser who used a lot of ‘jargon’ and made forecasts which rarely materialised. Simon asked what we wished to do with the rest of our lives and what we hoped to achieve. We have not looked back. We rarely worry about what is happening in the markets or with our savings. Enlightened Money do that for us and we could not be happier. We would recommend them to all. A different way of looking at money and finances but we believe a more ‘ENLIGHTENED’ one”.

Noel & Caroline Bradley, Chester

“How much do you need to retire on – who knows? Simon does. What an amazing process to go through whereby Simon profiles all of your assets and links them to your future plans to see how your life will pan out. Why leave it to chance when you can plan it? You wouldn’t turn up to an airport without planning your holiday so why do most not do it with the rest of their life? I really do recommend that everyone, no matter what their personal circumstances are, should take time to plan their life, and Simon in my view is the right person to help; so calm and collected he helps and guides you through the whole process very professionally.”

Adrian Lomas, Managing Director, Blueleaf

“For me, being introduced to Libertas is part of the legacy left by my dear late father. I first met Phil in 2015, he’d dealt with my family for years and knew my dad. At the time I felt I had no finances to invest and everything I earned seemed to go on my house and partying! It was concerning me and after a chance conversation with a friend about the financial buffer he had in place – I think I had less than a month at the time – this led me to look at my own finances. I decided that, rather than spending to my means, I wanted to start saving and once I started, to my surprise I found I liked watching my savings grow month on month. When I got to a certain point, I decided I was ready to invest and that’s when dad introduced us. Between Lasting Power of Attorney, Solicitors and Phil’s financial planning, I feel my money has been managed really well and the work we’ve done has enabled me to buy a new home whilst keeping my previous property to rent out as a source of income. Despite me not having millions to invest, Phil always makes me feel I am important to him and he takes time to help me to understand a pathway. When my dad sadly passed away a couple of years ago, the Inheritance Tax (IHT) planning work Phil had done quickly became evident as the most helpful part of the Libertas service. Phil keeps it simple – he knows my strategy and the risk factor I’m comfortable with, and we get along as individuals – I like him. He’s always given me confidence and did the same for my dad so I see absolutely no reason to change. I’m very, very happy with what he’s doing.”

Peter, Cheshire

“Investing money – it’s a big step to take. In 2015 I was working for an American Company as a Lab Manager, I’d been lucky enough to build up quite a lot of money from shares over the years and I needed specialist financial advice. If I’m honest, I don’t have a great deal of interest in investments so a friend recommended me to Phil. He came to see me at home, we had a chat and I got on with him straight away, he’s just a genuine human being. We discussed the ways that he could handle the money for me, he did a risk assessment on what level of risk I was willing to take, I felt a bit nervous about the actual investment but Phil gave me the direction on this and I trust him. Phil and I have become good friends. I don’t look at him as someone who just invests my money; I trust him and I think he is a completely genuine guy to deal with. I’ve since passed a couple of names on to him and it’s nice to be able to feel comfortable to do so. The work I’ve done with Phil has helped me to help my daughter buy a house. Libertas are nice to deal with – approachable, there’s no pressure, they’re straight-talking and give a clear presentation of the investment strategy for you to make your own mind up. Nothing is too much trouble for Libertas.”

John, Chester

“Before I met Phil, I seemed to have pension paperwork everywhere! I worked for myself and it’d been a busy few years for me, plus I divorced a little while back and whilst we had a clean break arrangement, my solicitor told me my pension was vulnerable because we hadn’t committed this to paper. Fortunately, my accountant introduced me to Phil. I was looking for clarity, for what I’m entitled to from my various pension pots – if I’m honest it had crossed my mind that I’d worked all these years, and for what? I was concerned about running out of money AND options. The thing I valued most from meeting with Phil is he worked with me on establishing what my aspirations are and seeing how I can make my money work for me. I discovered I want my retirement to be front-loaded – in my 60’s I want to spend my time travelling but I’ve realised I probably won’t want that in my 80’s. Phil helped me get clarity on when I would be able to retire and what will be mine and what won’t be mine as part of the divorce – he helped me navigate through this. It wasn’t straightforward but then life isn’t either, but it was well worth it and the end result is that I have been able to retire. Without meeting him I feel I would’ve lived to my means rather than making my means suit the way I live, plus I have a more positive view of what my life can look like over the next 5/10/15 years. Don’t keep your head in the sand, taking control feels good!”

John, Liverpool

“Have you ever wondered if you could retire early? I was in the 9 to 5, working for a major supermarket group and if I’m honest, I was getting a bit fed up doing the same thing, year in, year out. I got the distinct impression my employer didn’t want me to retire early, I didn’t know if I could retire early. I had three pensions, 3 different statements every year which didn’t mean much – I didn’t want to give up my lifestyle but I wanted to start to live my life. An introduction led me to Phil, we immediately connected. He looked at the figures with the fantastic cash-flow software he has – it projects where your finances will be in the future. Phil said that while I’d be a little shorter on money if I retired, he pointed out my expenditure would also be less which is something I hadn’t actually taken in to consideration. It almost sounds too simplistic but it all slotted in to place. Within 4 weeks of meeting with Phil, I’d retired! I have invaluable peace of mind which is obviously important, plus I like that Libertas always make their charges clear. I’m delighted I’ve been able to retire ahead of schedule – for a while I thought about getting a part time job but I’ve decided to follow my interests instead – I love cycling and being able to get out and about is fantastic – plus Phil is a keen cyclist too so we’ve always got plenty to talk about!”

Chris, Wirral

“You know when you find The One? That was me with Phil. When I met Phil, I told him I’d had a financial adviser before and had my fingers burnt, Phil took time to understand the back –story and he made sure I was comfortable about the level of risk I was taking. Honesty is always the best policy and he is honest and says it like it is – he’s also made sure I have regular reviews and him and the team are spot-on with their due diligence and organisation. The two things I value above everything else is that through a cashflow forecast designed around the peaks and troughs in my life, Phil’s given me comfort that my money will last through my retirement. I have a holiday home which is my pride and joy, my escape and plotting my retirement is crucial to me. The second thing I value about finding The One is that Phil and the team have made me trust financial advisers again and I never feel like a client. I know I am a client, but Phil feels like a trusted financial adviser, a friend and a confidant. Because of their work I am quite relaxed now and I’m not waking up in the night any more thinking, ‘what am I going to do? After all, I don’t want to be working in my seventies.”

Alison, Cheshire

“I have genuinely found Simon’s approach to financial planning both ‘enlightening’ and to be based on a very rigorous analytical process which takes as much uncertainty as possible out of the equation.  I can honestly say that it is as a direct consequence of having embarked on the ‘enlightened money’ process with Simon that I was able to retire with confidence significantly sooner than I had thought would be possible. Many thanks.”  

Geoff Thompson, Knutsford, Cheshire

“Olivia’s method of personifying money has changed the way I deal with it. Money is a concept that I’ve previously had a fear of and before working with Olivia, I saw money as transactional. Now it’s a physical thing rather than a concept. All six of the ‘Money Types’ help and the information Olivia has given me is quite enlightening. The money side of my business also scared me a little, which meant that I used to put certain things off. However, going through this programme gave me the confidence to build a long term cash flow projection for my business – something that I wouldn’t have done before. Knowing where the money is coming in and going out has given me even more confidence in my business model, enabling me to bring in the right people and to put the right targets in place.”

Rachel Allen (talking about the Money Mindset Coaching Circle which was co-hosted by Olivia and Libertas in 2022)

“During the six month programme led by Olivia, allowing my ‘Architect’ Money Type to step forward has really enhanced my world. I valued my house, I checked out my pension, I looked at my credit cards, I reviewed what I was paying out. I’m now more in control. It’s the unique combination of the Heart of Money – brought by Olivia – which really worked when combined with the Science of Money – brought by the Libertas team. I read the Messages from Money emails every weekday; it’s part of my ritual. I unsubscribe from a lot of emails but not this one!”

Tianne Croshaw, Resilience Wellbeing Partnership Ltd, Nantwich

“I’m doing things differently now. I’m paying less tax and I now feel I’ve got more of a plan.”

Gary Pemberton, Warrington

“There were lots of things I discovered that I hadn’t known about before I went on the Money Mindset Coaching Circle programme – one of them being my emotional relationship with Money! I made my husband do the ‘Money Types’ quiz – and we’re more aligned now in how we approach money. We now tick off everything together each month so that we know where we are money-wise and just as importantly, we’ve both now updated our wills and checked our pensions. We now feel like we’re in control.”

Siobhan Smith, Warrington

“I met Phil because he’d dealt with my family for years – he knew my Dad. I decided to continue out of loyalty and because of my Dad’s good judgement in choosing Phil as his Financial Adviser. I’m very, very happy with what he’s doing. He keeps it simple. He knows my strategy and the risk factor I’m comfortable with, and we get along as individuals; I like him. He’s always given me confidence and he did the same for my Dad, so I see absolutely no reason to change. The Inheritance Tax planning work Phil’s done has been most helpful. Despite me not having millions to invest, I was important to him and he took time to help me to understand a pathway. I will be using Phil and Libertas Wealth Management for years to come.”

Peter Garnett (Google Review)

“I have been a client of Phil Clerkin for nearly 20 years, his sensible guidelines to sorting all my private pensions into one and working with me to plan for my retirement seven years ago have been seamless – everything has gone to plan. I can’t thank him and his team enough for their continued support and useful newsletters.”

Janice Sackfield (Google Review)

“I have had the pleasure of using Libertas Wealth Management services for several years now following the collapse of some previous investments. Phil and his team have been superb all the way through my journey to get my finances back on track. They operate a very professional efficient service that is designed to suit your individual needs. Their experience, knowledge base and expertise is second to none. I would highly recommend them.”

Alison Ritchie (Google Review)

“Through a series of relaxed conversations they really make you think about the important issues in your life and then they enable you to make appropriate decisions and informed choices.  At all times they take the time to really explain the issues, so you are knowledgeable and confident in the decisions you make. Finally, they have an excellent network of contacts to assist in managing your finances, and on a personal note they are relaxed, friendly but always professional. They are not at all pushy in seeking to constantly sell you products or services. They build relationships for the long term.”

Bill Robinson, HR Director of Operations, Ball Packaging Europe UK Ltd (retired)

“Knowledgeable, professional and personal service. Very pleased with the service when dealing with my pension options.”

Beccy Stenson (Google Review)

“I have found the company to be extremely professional, dependable and approachable. The company has advised me financially in a meaningful and practical way and have carefully analysed my own financial position to give the best possible advice, updated regularly. All staff are very friendly and mindful of my position and needs, responding immediately to any questions I put to them. I have no hesitation in recommending them to any prospective clients.”

Yvonne Handford

“Thank you for putting me at ease during a very difficult period.  You never made me feel ignorant or stupid.  You gave me confidence to make the right decisions and you were very friendly and helpful.  Thank you to you all!  You were superb!”

Dot Timmins

“I really appreciate you keeping me up to date – THANK YOU! I am absolutely LOVING my freedom – and it is very reassuring that I don’t have to forage on the beach for edible seaweed and limpets unless I WANT to!”

Chrys Ritson, Manchester

Get in Touch

Ready to get started with your own 'Freedom Map'?

Contact us here… or call us on 01928 622328